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       从本科、研究生一路走来，早已习惯了外界对教育技术领域/学科的质疑。参加过不少招聘会，解释过无数遍什么是教育技术。在讲台上也曾向学生历数该专业的种种。自己的解释也一直在发生变化，这种变化源于对教育技术的了解、理解和热爱。

       人喜欢标准，在无序中找到秩序。确实，规矩成方圆。在一定程度上，标准能帮助外界理解和尊重教育技术的学习者和从业者。

       浏览网页时看到了美国普渡大学对教育技术的能力要求。贴在这里算是教育技术人的镜子，也算教育技术人的话筒。

• 运用学习的原理和规则设计、开发、实现计算机、多媒体、超媒体和网络应用等的教学材料和项目。
• 甄别有关教育技术的信息资源。
• 了解教育技术的未来发展方向及对今后的影响。
• 能将技术整合到课程中。
• 运用系统方法设计、开发和评价教学单元。（比如：短期课程、教学模块、学习活动包、计算机教学程序或网站）
• 能选择合适的程序/方法开发、执行需求分析。对结果做出分析，并给出恰当的对策。
• 能用绩效的术语对目标进行清晰的表述。
• 对某个教学环境的特点进行分析，测定相关的资源和约束条件，评估其教学的有效性。
• 用初始能力、前需技能、态度、动机、知识等术语和常规特质分析学习者的特征。
• 能描述在教育和培训活动中运用的各种教学策略（步骤、技术和方法）
• 能对现存事物提出改进建议。
• 对学习者/受训者的成果、教学策略、学习活动和学习资源进行描述、选择和排序。
• 计划和实施形成性评价（比如：学习者追踪、专家评定、实施分析、观察报告）。
• 计划和实施对学习者、教学材料核教/学环境的总结性评价。
• 管理教学研究和项目，进行工作分配并监督执行。
• 开发一系列的信息采集技术（比如：调查问卷、访谈、测试、模拟、观察记录）。
• 在问题解决式情景中应用计算机。
• 评估、选择和使用计算机软硬件。
• 设计、开发和管理教学设备。

Educational Technology Competencies

Apply rules and principles of learning to designing, developing, and implementing instructional materials and programs including computer, multimedia, hypermedia, and Web applications. Identify sources of information about instructional technology. Describe trends in and future impacts of educational technology. Integrate technology into the curriculum. Design, develop, and evaluate a unit of instruction (e.g., minicourse, module, learning activity package, computer program, or Web site) using a systematic approach. Develop and conduct a needs assessment including selection of procedures/instruments and interpretation of results to suggest appropriate actions. Prepare clear statements of objectives in performance terms. Analyze the characteristics of an instructional setting, determine relevant resources and constraints, and evaluate the potential contributions to effective instruction. Analyze learner characteristics in terms of entry skills, prerequisites, aptitude, motivation, knowledge of content, and general characteristics. Describe various instructional strategies (approaches, techniques, and methods) used in education and training. Prepare specifications for the modification of existing materials. Specify, select, and sequence learner/trainee outcomes, instructional strategies, learning activities, and learning resources. Plan and conduct a formative evaluation (e.g., trials with learners, expert review, and analysis of implementation, observations). Plan and conduct a summative evaluation of learners, instructional materials, and the teaching/learning situation. Manage instructional research and development projects, assigning and monitoring task responsibility and authority given to others. Develop a range of information-gathering techniques (e.g., questionnaires, interviews, tests, simulations, observations). Apply the computer in problem-solving situations Evaluate, select, and utilize computer software and hardware. Design, develop, and manage instructional computing facilities.

cite from Purdue University